everyone has a green collar job
 

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Virid.us Blog

Everyone has a green collar job. This is the official blog of Virid.us where we discuss interesting commentary from within our community as well as success stories, new initiatives or anything else that catches our fancy.

Saturday, September 6, 2008

New "Go Green" TV Ads From IBM

I think IBM nailed how to sell "green" in the US today. You basically sell it as "icing on the cake" and the real pitch is energy/cost savings. Brilliant.

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