US workers greener than their employers

The good news: More than three-fourths of US workers — 77.7 percent — say that working for a green employer is important to them, according to a new study by Marlin Company ("Attitudes in the American Workplace"), while 51% responded that their employers have implemented a significant sustainability initiative. (Only 49% to go!)

The bad news: When US workers were asked, "Who's greener, you or your company?" Their answers made it clear that most employees think that their companies are not doing enough:

>>> 63.4 percent of workers believe that they are greener than their employers.

In addition, many US workers think they their employers are faking green, with only 17% saying that companies are making an effort to be socially responsible:

- 24.1 percent say that companies want to save money
- 22 percent say that companies want the publicity associated with going green
- 14.1 percent say that companies just want to be politically correct

There is clearly a lot of work ahead for employers who want to drive corporate sustainability goals (including critical cost-savings missions), as well as use green initiatives to galvanize and energize organizational culture.